Alpine have announced today that themselves and BWT have combined forces in a strategic long-term partnership , which now makes the French team BWT Alpine F1 Team.
Alpine has committed to use BTW’s iconic pink branding to spread a message of sustainability and social responsibility further around the world, utilising the combined global platforms of Formula 1 and automotive industry.
For Alpine, this is a major step forward as it continues to aim to challenge for the championship within 100 races into this new regulations era.
Cedric Jourel, Alpines Sale and Marketing Vice President said: “We are excited to announce that BWT will be the title partner for Alpine F1 Team for the next years. Both Alpine’s and BWT’s sustainability agendas are fully aligned on eliminating single use plastics and we are pleased to join forces to convince many people around the globe, our employees, partners, customers and fans to reduce plastic waste. In parallel we will use the huge global platform F1 provides to support BWT in their fight against the unfair distribution of clean, safe and healthy drinking water.”
Lutz Hubner, CMO of BWT said: “We are proud to become part of BWT Alpine F1 Team as its title partner. With our unique and patented water treatment technologies and Alpine’s large global following, we can help to ‘Change the world – sip by sip’. The first stage will be to create BWT Bottle Free Zones across all the Alpine factories and at race events. The joining of forces to increase awareness, as well as to fight for sustainability, aligns BWT and Alpine perfectly. Besides that, BWT has been investing for more than two decades in the development of membranes for our future hydrogen-powered economy. We are meanwhile one of the world’s leading suppliers in membranes for the production of green hydrogen and in membranes for fuel cells – the energy converter of the 21st century. Together with our new partners, we will contribute to emission-free racing and sustainable fuel cell electric mobility”
My Opinion-
Finally!! We all knew this was going to happen and we was waiting for the announcement! We now get to see a pink Alpine, and we don’t have to wait too long as Alpine will reveal their car on the 21st of February. The deal will continue to bring a lot of attention to BWT which raises awareness on what they do.
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